Its doors only opened at the beginning of this year, but Juicery 21 is quickly becoming a popular hangout in Zurich for coffee-drinkers and health-conscious juice-lovers alike. Owned and operated by Fred Jacobi, a Swede who grew up in Brazil, studied in Australia and who recently set up roots in Switzerland, Juicery 21 draws inspiration from Jacobi’s far-flung global travels. In fact, the idea behind opening a juice bar came to him during his time spent living on the golden sands of Surfers Paradise, a coastal town of Australia where riding the waves and sipping on fresh juice are entwined in the everyday lifestyle.
Motivated by his desire to give the Swiss a Guten Morgen with some fresh flavours, Jacobi’s passion for creating cold-pressed juices started as a small home-delivery business in Zurich, and which has since expanded into a small juice and coffee bar with an on-site kitchen where customers can witness the daily production. To complement his philosophy on healthy eating, Jacobi tries to source the best-quality fruits he can find (a difficult task in a land-locked, Alpine country like Switzerland), and is enthusiastic about the production and health benefits of cold-pressed juices; the minimal air-exposure means that cold-pressed juices supposedly retain more vitamins and minerals, but their fresher taste is arguably their winning selling point.
Located on the industrial-looking premises of a former flower shop (and prior to that, a hairdressing salon), Juicery 21 oozes Scandinavian appeal with its minimalist black and white interior design, deliberately chosen in order to allow the fruit and juices to add their natural splashes of colour. The minimalist design continues with their pharmacy-inspired labels and chalkboard-themed menu. As a relatively new business (not yet 2 months old at the time of writing), the menu is currently limited to a small selection of juices, raw shakes, oatmeal porridge with various fruit toppings, toasted bagels and freshly-brewed Campesino coffee. Future plans include a menu expansion with more juices and lunch options, as well as a delivery service to homes and businesses.
Whether you are lingering over a few juices with a friend, or you are a businessman wanting to grab a quick takeaway coffee, Juicery 21 is worth visiting for something a bit different to the more traditional cafés that abound in Zurich. Try their best-selling Green Juice for a healthy start to the day, or a raw shake made using their popular Organic Almond Milk.
? Like most places in Zurich, children are welcome and there is room for prams inside. Sleeping babes might be disturbed by the loud juice-blender (it is a juice bar, after all), but the children will be entertained by the glass peephole in the floor which overlooks the cold-press juicer in the basement below. There are no baby-changing facilities on site.